When the spotlight’s on you
Manage the issue. Shape the message. Protect trust.
ABG helps businesses, governments, regulators, Indigenous organizations and public-sector teams navigate media scrutiny, emerging issues and reputational risk with calm, practical communications advice.
We help clients assess risk, clarify their position, shape the narrative, prepare leaders and communicate with confidence when public attention grows.
Prepare the strategy before the pressure hits.
When public attention increases, organizations need to move quickly without losing judgment. ABG helps clients balance speed, accuracy, transparency, approval requirements and reputational risk.
Our role is to bring structure to the situation: what is known, what is not yet known, who needs to hear from you, what can be said now and what needs to happen next.
How we can help
Media relations strategy
Advice on how, when and whether to engage with media, including proactive, reactive and holding approaches.
Messaging and statements
Clear, credible messages, statements, backgrounders, Q&As and speaking points tailored to the situation.
Spokesperson preparation
Practical coaching and briefing materials for leaders, subject matter experts and designated spokespeople.
Issues management
Strategies and support to assess the issue, clarify risks, prepare key messages and coordinate internal approvals.
Crisis communications
Advice and tools for situations where the issue is time-sensitive, operationally complex or connected to emergency response.
Media monitoring and tracking
Support to understand how an issue is being covered, what questions are emerging, how public conversation is shifting and where misinformation, reputational risk or escalation may be developing.
Experienced advice to navigate complex environments.
ABG brings senior-level experience from government, regulatory environments, emergency communications and high-profile public issues. We understand that media relations is rarely just media relations. It often involves governance, operations, legal considerations, elected officials, community relationships, public trust and timing.
